Our Story

Welcome to Merbover

At Merbover, our journey began with a deep love for animals and a passion for their well-being. Founded in 2023, our company emerged from a simple yet profound belief: that our furry companions deserve the very best care, nourishment, and love.

Our Founder's Vision

The seed of Merbover was planted when our founder, Irin, observed the discomfort her own pet experienced from dry, cracked paw pads. Recognising the significance of natural and organic ingredients in providing relief, she was dismayed by the harmful chemicals present in many commercial pet care products. Driven by a deep commitment to her pet's well-being, she embarked on a mission to develop a safer, more nourishing solution. This journey led her to create our signature paw balm, formulated with gentle, organic ingredients to soothe and protect delicate paws. Inspired by the success of the paw balm, Irin continued her quest to enhance pets' lives. She soon recognised the benefits of slow feeders and lick mats in promoting healthier eating habits and mental stimulation. Fueled by her passion for holistic pet care, she expanded our product range to include these innovative solutions, ensuring that pets everywhere can enjoy a happier, healthier life.

Our Commitment to Pets

At the core of our organisation lies a deep love and dedication towards pets and their well-being. We believe that every decision we make, every product we create, and every interaction we have should originate from a place of genuine care and integrity. Pets are more than just animals; they are cherished members of the family, deserving of the highest quality of life possible. That's why we go above and beyond to ensure that every product we offer is not only safe and effective but also enriching and nourishing for pets of all shapes and sizes.

Our Commitment to Sustainability

Our commitment to environmental sustainability is deeply intertwined with our love for pets. We recognize that the health and happiness of our furry friends are closely linked to the health of the planet they inhabit. One significant aspect of our eco-conscious approach is our dedication to using recyclable and compostable packaging materials. Unlike traditional plastic packaging that lingers in landfills for centuries, our compostable packaging breaks down naturally, returning to the earth without leaving behind harmful residues. By prioritising compostable packaging, we not only reduce the burden on our planet's landfills but also contribute to the creation of nutrient-rich compost that can nourish new life. That's why we take proactive measures to minimise our environmental impact at every step of the way. From sourcing eco-friendly ingredients to ensuring that our love for pets is reflected not only in the products we offer but also in the way we package and deliver them.

Join Us in Our Mission

By choosing Merbover, you're not only providing your pets with the highest quality care but also joining us in our mission to create a healthier, more sustainable world for generations to come. Together, we can make a paw-sitive impact on both pets and the planet.